Who We Are

Led by Chris Adams, CJA Consulting is one of the original, and the leading, consultancies in the Middle East to provide independent business development and marketing advice and strategy to professional services organisations.

Knowledge and Experience

Few people understand the nuances of working in the professional services industry. With close to two decades of experience working with law firms, accountancy firms and medical companies in the UK, Australia, Asia and the Middle East, we bring the experience, knowledge and understanding that will make a difference to your business.

The Marketing & Business Development Toolboxes

At CJA Consulting, we recognise the evolving needs of professional services firms throughout different stages of their business lifecycle. Our services, structured into three comprehensive toolboxes—Business Development, Digital Marketing, and Traditional Marketing—are not one-size-fits-all but are instead meticulously tailored and timed to meet your firm's specific needs at exactly the right moment.

For instance, at your firm's launch phase, the emphasis might heavily lean on our Digital Marketing Toolbox. This is where we utilise tools critical for establishing a strong online presence—such as branding, website development, social media strategy, and leveraging LinkedIn to showcase your team's expertise. As your firm matures, strategies shift towards nurturing and expanding client relationships through our Business Development Toolbox. Here, employing tactics like key client management, strategic proposals, and prospecting, targeting clients in fields that match your expertise, becomes paramount. Meanwhile, our Traditional Marketing Toolbox offers robust support through PR, thought leadership, and event management to solidify your reputation and market presence. This dynamic approach ensures that whether you're launching, scaling, or seeking to cement your market position, CJA Consulting offers the right tools at the right time to propel your business forward.

Business Development

1. Key Client Management and Strategy

To be successful a business needs to retain its clients. CJA Consulting helps you to grow your business through business development. We analyse your client-base, identify your strongest relationships and advise where these need to be nurtured. We examine where past relationships have weakened and help you to nurture these to ensure your success.

2. Client Targeting Programmes

If you want to grow your business, CJA Consulting will work with you to identify new prospects, introduce your services and onboard your new clients.

We analyse and correctly target the best potential clients for your business specialism, saving your time and money and ensuring return on investment.

3. Business Planning and Strategy

We work with you to integrate key client management, strategy and client targeting to your wider business plan. Don't have a business plan? We can help with that too!

4. CRM

Through years of experience, we have hand picked the best CRM's for professional services organisations. We can help you source the most appropriate solution for your business and manage the integration. If you are looking to enhance the operation of your existing CRM, we can manage this for you, streamlining its operation in conjuction with your key employees, ensuring you get the best return on your investment.

5. Strategic Proposals and Bids

Do you have a pitch or proposal that you need help with? Don't have the time or in-house knowledge to create a detailed response?

We project manage capability statements, repsonses to RFPs, RFI's, RFQ's - big or small. Let us work with you to ensure you convert your opportunities and win more work.

6. Capability Statements and Brochures

CJA Consulting drafts and designs capability statements, brochures and other marketing content to promote your business and its capabilities to prospective clients and to grow your reputation in the market.

7. Content Drafting and Review

If you don't require a full capability statement we can prepare or review content for bios, CVs, services, offices and sectors.

8. Coaching and Mentoring

We work with companies on improving the efficiency and effectiveness of their business development and marketing teams.

Or, if you are a business development and marketing professional looking to improve your skills and set your career on an upward trajectory, or simply need a chat, we are here for you.

Digital Marketing

Your digital presence is the strongest tool in your toolbox. Boost your digital presence with best-in-class SEO, SMM, SEM and GLL Services.

1. Website

If new and existing clients can’t find up-to-date information about you and your company, it simply doesn’t exist. We create and manage website and website content for professional services firms.

2. Social Media

Social media channels are the best way to share your firm's news, insights and updates. We can manage your socials, keeping them up-to-date with insightful knowledge and ensure the best promotion of your business.

3. Search Engine Optimisation (SEO)

Search Engine Optimisation Services to rank your website at the top on search engines using your preferred target keywords. We offer both long-term and short-term SEO solutions including SEO Content Sprints.

4. PPC Marketing

Find and target your audience using a myriad of data points. Whether your goals are more clicks, calls or visitors, we have all of the tools to help you achieve them.

5. Reputation Management

We have all of the tools to proactively boost and manage your online reputation, including monitoring perceptions, conversations and providing and implementing strategies to respond to reputational threats.

Traditional Marketing

1. Marketing Campaigns

If you need to promote your firm, a particular service or a unique offering, we can create and manage integrated marketing campaigns across a number of platforms to provide the most exposure for your business.

2. Legal Directories & Awards

Legal Directories are a necessary evil for law firms and legal consultancies. They are one of the best and most credible ways for potential clients to find your personal profile and that of your firm. We manage the submission process for law firms and legal consultancies across the globe, contributing to your success.

3. PR & Media

A professional services firm's reputation is everything. It is vital to build and maintain trust. We can work with your firm to draft and share your knowledge, insights with our key media contacts, maximising the coverage of your offering.

4. Thought Leadership

Knowledge and expertise is arguably the key differentiator for professional services firms. We can work with you to promote your knowledge through thought leadership pieces and campaigns.

5. Events

If you need to host or organise an event, large or small, for your key stakeholders, we can manage the process for you. We work on in-person, online and hybrid events, organising from A-Z.